There have been a number of folks on here who have complained about shill and other junk reviews posted by "1 and 1" types. However, these reviews don't really bother me too much as they are easy to skim past and don't have much impact upon the tuscl ratings for most clubs. What bothers me more are junk reviews by people who have the ability to move the dial on a club's ratings.
I came across one of these just the other day, where a long-time member with a healthy club and review count posted a shitty non-review review of a club in Jacksonville. Basically he claimed that he visited on an unknown afternoon and saw "5-10" girls (that is quite a range) and a lot of tats (I doubt it as this club doesn't hire too many tatted girls). He also complained about the facility, which is utterly ridiculous since the club's interior is one of the nicest in Jacksonville. Frankly, he was full of shit and I doubt that he went in at all.
Now who knows why he did it - maybe he needed to post something to keep his VIP status. But he did a tremendous dis-service to the club in question with not only his comments, but also with mediocre star ratings.
These are real businesses and what seasoned reviewers say can matter. There are also people out there who actually give credence to the star ratings. Now some of these junk review posters might argue that they only confirm existing ratings when they rate these clubs, but even that is a dis-service as it may further lock in star ratings and makes it that much more difficult for a club to get credit for improvements.
Now maybe I take this stuff too seriously, but it is equally clear that there are some long time residents of this board who do not take it seriously enough.


"These are real businesses and what seasoned reviewers say can matter"
Rick, I get what you're saying, but yeah, I think you're taking it a bit too seriously.
I've said before - I don't read many reviews. I think most of what I read is junk and fluff. Much too vague. Sure, we want honest, real reciews, but I doubt if a few negative reviews are going to send a club in a downward spiral to bankruptcy.