Hef must be rolling in his grave, ooops, guess he's not dead yet. Anyway, from wire services...
NEW YORK (Reuters) - Playboy Enterprises Inc, publisher of one of the world's best known adult magazines, posted a wider fourth-quarter loss, hurt by $157.2 million in restructuring and other one-time costs, as well as weaker-than-expected revenue.
The company, which posted a net loss in each quarter of 2008, also said it WOULD BE OPEN TO AN OUTRIGHT SALE OF THE COMPANY, or changes in the strategic direction of the flagship Playboy Magazine.


Are they even making money on the magazine? I know they have a tv channel and that is probably profitable. I don't know much about what they are spending money on. Hef may have to cut back on some parties or start charging admission and let us ordinary guys pay a small fee and visit with the playboy bunnies. Who will be Heff's successor? I believe the extravagant lifestyle that seems to symbolize Playboy will be out of favor until public sentiment improves and the stock market improves.