J Cole wrote and produced the song, impressive enough. But he also directed the video. Hollywood and major record labels are filled with video directors who are competent at best. A musician directing a music video and actually doing a good job at it is a rare feat. This is pitch perfect Film Noir story telling. A crime, a motive, and characters all revealed in perfect timing. I've watched it six times and it took the second view before I knew the story.
Enjoy.


J. Cole is one of the best rappers in the game right now.