Economics Driving Club Strategy?
goldmongerATL
The Square Above Charlie Weaver
Saturday, May 6, 2017 10:49 PM
There is a lot of discussion about Follies in ATL and a shift in the vibe during the day. If (only a theory at this point) the club is fostering the change by changing the types of dancers they have working, could it be it is because the nighttime type of Follies customer generates more money for the club (not necessarily for the dancers)?
Daytime PL's have been predominantly guys there to scope out dancers for VIP or to get lap and couch dances. These guys come alone, I am guessing they do not drink as much. Plus they tend to take an entire table for themselves. So there are lots of empty seats, if not empty tables.
The nightime customers are there to have a good time and party. They tend to come more in groups of two or more, so you have more customers per table. They are also used to paying a much higher cover (have not seen the cover prices go up, by afraid it might). So with the nighttime partying type of customers you have more people per table and they are probably generating more booze revenue per person an therefore much more per table.
The other place that club makes its money is on VIP room fees. With many more people in the club, the rate of VIP's may not drop that much.
Guys familiar with Follies, does this make sense that it might be what is happening?
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