Economics Driving Club Strategy?
goldmongerATL
The Square Above Charlie Weaver
There is a lot of discussion about Follies in ATL and a shift in the vibe during the day. If (only a theory at this point) the club is fostering the change by changing the types of dancers they have working, could it be it is because the nighttime type of Follies customer generates more money for the club (not necessarily for the dancers)?
Daytime PL's have been predominantly guys there to scope out dancers for VIP or to get lap and couch dances. These guys come alone, I am guessing they do not drink as much. Plus they tend to take an entire table for themselves. So there are lots of empty seats, if not empty tables.
The nightime customers are there to have a good time and party. They tend to come more in groups of two or more, so you have more customers per table. They are also used to paying a much higher cover (have not seen the cover prices go up, by afraid it might). So with the nighttime partying type of customers you have more people per table and they are probably generating more booze revenue per person an therefore much more per table.
The other place that club makes its money is on VIP room fees. With many more people in the club, the rate of VIP's may not drop that much.
Guys familiar with Follies, does this make sense that it might be what is happening?
Daytime PL's have been predominantly guys there to scope out dancers for VIP or to get lap and couch dances. These guys come alone, I am guessing they do not drink as much. Plus they tend to take an entire table for themselves. So there are lots of empty seats, if not empty tables.
The nightime customers are there to have a good time and party. They tend to come more in groups of two or more, so you have more customers per table. They are also used to paying a much higher cover (have not seen the cover prices go up, by afraid it might). So with the nighttime partying type of customers you have more people per table and they are probably generating more booze revenue per person an therefore much more per table.
The other place that club makes its money is on VIP room fees. With many more people in the club, the rate of VIP's may not drop that much.
Guys familiar with Follies, does this make sense that it might be what is happening?
25 comments
From the heading OP I thought the conversation was going to have to due with if tax cuts are passed, will that in turn lead to more clubbing. For me personally the answer would be yes, I think tax cuts would lead to a few more trips to the clubs for me. :-)
1. Unless something has changed, once hired for either days shift or night shift, each of the girls determines when they are working. From what I've heard, they have been allowed to switch too as life circumstance required. I don't think management has said "okay cute white girls, we need you to not work day shifts anymore"
2. I've talked to two girls who have left, and as of yesterday, another who was considering leaving. They describe a change in club vibe as becoming too "hood". Where the dancers are "hoes" and treated as such. I think you are right in that they describe groups of guys there to drink and party, but not to really get dances and few do VIPs. Yesterday, there were several dancers that were working some of the larger tables and a couple of groups were "making it rain" singles, but many girls were sitting at the bar or on the couches by the time I left. The point is, the girls I tend to prefer, are avoiding this evolving vibe....this isn't management's doing in that I don't think they've asked anyone to stop dancing. Just dancer's choice.
I have one other theory about the lack of cute, younger white girls. As the economy has improved, they may be working more outside the club, both regular jobs or OTC where they can connect with the "old, rich, white guys" I mentioned in my recent Follies review.
Thanks for posting this interesting discussion topic.
I see all of these as why reasons why most clubs don't have a cover during the day - the customer base is just smaller.
It's a phase. Give it time to cycle back as the business model was never broken. They will cater back to the daytime pls who need their fix, just like the girls need their $$.
Like everyone else I'm guessing. I don't think that management has much to do with hiring. If they show up with a license from the City of Chamblee, they are going to be allowed to work. The influx of Cuban dancers has just aggravated the problem. They are trying to change the dance rules and are pissing off a lot of the other dancers and some customers too.
I know that the overpass collapse on I-85 has had an impact on some dancers not wanting to fight the traffic on long commutes to work. This should be fixed by the end of this month and hopefully have some affect on turnout of dancers.
As bad as thing are, the club is still the best value in Atlanta and the Southeast and I'll keep going until if/when something better comes along.
There were also three thick PAWG types who looked almost identical that as far as I could tell had been doing back to back dances for the whole 3+ hours I was there on the couches behind the bar.
In other words, it's hard to tell how the dancers could be doing much better on a different shift if that is a typical day. The one I was into had to be making at least $150/hr on lap dances at 3 minutes per song w/ a bit of time in the dressing room freshening up and walking around to make eye contact with the next eager customer.
Once 4pm rolled around, a dancer snagged my chair at the bar when I got up to partake of the buffet, since there was nowhere else to do a lap dance. I would wonder if the crowd on night shift would negatively impact the dancers' earning potential in case the guys standing around would want dances but there would be nowhere for them to be done.
Follies *is* as close to two clubs in one that one will see, traditionally mostly white dancers and clientele on dayshift and mostly black dancers and clientele at night and this leads to two bit different dynamics dayshift vs nightshift - for Follies in particular is not as much a dayshift vs nightshift difference as w/ most clubs, but more of a white-club vs black-club difference - and unlike most clubs, w/ Follies in particular it is my belief that the dancers may consider the dayshift the better and more lucrative one.
Atlanta ia very conservative when it comes to strip clubs, Follies is def an outlier, many of the clubs in Atlanta are air-dance no-touch clubs and in the few were touching is allowed IME it's pretty hit or miss - Follies high mileage full 2-way contact dances is the only one of its kind in ATL and pretty-much the only game in town mileage-wise thus the club is either full if not SRO packed on pretty-much every dayshift - thus Follies does not necessarily suffer from a "small" dayshift crowd as most clubs so there *is* a lot of $$$ coming in the door for the dayshift dancers and IME the dayshift crowd is more of the hardcore SC crowd going there to spend on the girls vs just hangout and party - Follies nightshift may have even bigger crowds but I don't think it is necessarily more lucrative for the dancers - IME w/ black clubs the nightshift can often be treated more like a nightclub w/ custies there more to socialize w/ their friends drinking, smoking, dancing to the music, etc - plus I've seen more female custies at night at Follies and IME rarely do I see them spending on dancers.
Not saying dances or VIPs are not sold on nightshift at Follies, but IME they seem to be sold at a significantly higher clip and more easily on Follies dayshift and why in the Follies case its dayshift may be the preferred and more lucrative one for the dancers.
As mostly a black club goer, I avoid the nightshifts b/c the clubs get packed and the vibe is different w/ IME many of the custies there to party vs partaking in the dancers - thus the club gets packed w/ spectators and it often gets more of a hip-hop party vibe w/ the DJs often cutting the songs up to impress/"entertain" the party-going nightshift crowd and IMO the club has no incentive to do it differently since most of the crowd is not there to partake in dances thus cut-songs does not bother/impact them - IME a lot of the spending on dancers I see at night in the black clubs is often mostly a few custies rain-making, or tipping $1s as the dancer just shakes her ass in front of the custy. Thus as a hardcore dance getter I'm in the minority on nightshift thus it's harder for me to enjoy the club as a strip club since it turns into a glorified nightclub at night but still gets packed w/ custies that pay a high cover charge and buy drinks and bottles so the club is making $$$ but the dancers not as much IMO.
Thus like the OP, I often wonder particularly at the black spots I hit whether I'm considered by the club as a good customer since I'm there to spend on the dancers and not buy lots of drinks nor buy bottles/hookahs, nor pay so sit in VIP, and thus I feel I may be SOL and in many ways why I avoid nightshift at the black clubs I hit.
That is interesting, Papi! I've never heard of such a thing! So that's why OP was guessing there might not be more VIPs at night at Follies... very interesting
Same for Inner Room in recent years, though it sounds like the evening/night dynamic may be changing.
also, follies night shift has few VIPs. it's all about the attention the custie wants by 'making it rain' out on the floor.
the black clientele at night is all about conspicuous consumption.
Dancers have a better handle on club demographics/crowds than we do, since their $$ depends on it. It seems like the bulk of the nightshift dancers arrive after 1030p, some first showing up after 1am. Free market forces at work here.
The only club in the area without a license requirement is Club Wax and they don't need one because they are a bikini club.
Also noticed seats open at 5:00PM, that would never have happened last year.