Holding the $20 line
yankee428
New York
Sunday, September 12, 2010 10:52 PM
Seems like more clubs are trying to move to $25+ dances, or worse yet, charge an entry fee every time you take a girl to a LD area. In recent review of Goldfingers, the Value rating dropped from an 8 to a 5 because on my 2nd visit (during evening hours) they charged a LD entry fee. In addition to a lower review on TUSCL, they lost my business. It sucks b'cause I could have seen this club being my new "go-to" spot.<br />
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There are two reasons I'm writing this. First, hoping that by some odd chance, club management reads it. And second, hoping my fellow clubbers join in the battle to HOLD THE $20 LINE!<br />
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Myth - We'll make more money: I guess simple logic concludes that a club and/or dancers will make more charging more for dances - actually, it works just the opposite. If you read through TUSCL, you'll see that a lot of guys have budgets in mind before they head to a SC, especially the regulars. If they feel entertained and relaxed, they'll spend their budget (maybe a little more). If you try to shake it out of them the minute they hit the door their defenses go up and the club prob gets less and doesn't see the customer again anytime soon. <br />
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For a good equivalent, look at Casinos. They understand that taking customers for huge money when they hit the door will earn them less in the long run than building an environment the customer loves and taking their money slow and steady - the customer is lulled into bliss and stays in the seat, ends up spending more money. It's the same thing at a SC. If you try to grab too much $$ too quickly, then the customer starts thinking about money and cost. $30 for a 3 min song = $600/hour. You don't want me thinking that much! I didn't come to your SC to run value calculations or time how long the frickin song is. I came here for entertainment and to forget about life for a while. The more you lay on the hustle, the farther I am from my goal of a fun, entertaining night, and less I'm spending. Any successful, veteran dancer will tell you that. In the end, I'll lose out because I end up getting less LD's, no VIP's, and won't stay as long. You'll lose out because you'll get less cash! Imagine a Casino with only Roulette, Craps, and Pick-A-Number games. These games grab the money fastest and provide the least value (time) for customers. A Casino with only these games wouldn't last very long. The money makers are the slow drip games that keep customers in the seat - blackjack and slots, these players are the regulars for Casino, they are the bread and butter. It's the same for a SC.<br />
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My advice to club owners who want patrons to spend more money: focus on making a better club! The money will follow.<br />
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My advice to fellow SC goers. Stop going to clubs that don't have $20 dances. More expensive dances do not ensure a better dance. In fact, most clubs in NYC, $20 clubs are actually better LD's. If we, the SC regulars hold the line, the clubs will follow.<br />
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