I was browsing eBay today and saw there were over 500 listings in the collectible category for matchbooks with the names and logos of various strip clubs. Some of the clubs are still around and some of the clubs have been closed for decades. I am guessing it was fashionable in the 1960's, 1970's, and 1980's to have matchbooks made for your club that provided clubbers with a light for their cigarette, an advertisement for the club, and a free souvenir.
I have a few matchbooks from various strip clubs around the continent in a drawer at home, but probably picked up my last one sometime in 2008. I have not seen any recently. Smoking is no longer allowed inside many clubs and is not "cool" to be a smoker like it used to be fifty years ago. Nowadays, printing up matchbooks would seem tacky, yet I frequently do get asked to borrow a lighter when I'm out at bars.
Agree that they are not as common but there are still some clubs that produce branded matchbooks. I don't make a habit of collecting though I do currently have matches from Goldrush in Atlanta and Vivid in NYC. My favorite igniting souvenir however is a lighter from FKK Sharks in Frankfurt, Germany. They have them in a basket on the front desk just as matches would be free to take.