"Another play, and this one I'm long, Lululemon (LULU). Shares were up 5% yesterday on word that women like yoga pants. The stock is up 15% in three months and it's STILL negative for the year.
This is a battleground name where the bears have again placed their bets. What the shorts don't understand is that Lulu doesn't have to be great to beat. A strong consumer will sell Lulu's pants for them. Even in a worst case scenario in terms of execution Lulu will be propped up by demand. That's bullish."
I contacted my ATF and she's down with my suggestion. I already bought her a pair and we are ready for the weekend.