ATMs in Clubs

I was reading the article about how strip clubs don't get it and wanted to add another aspect. I was in a club last week pondering ways clubs could do better. (Yes, I was not having a great time at this club, Tootsies in Miami but that is a subject for a review.) Anyway, I was thinking about the standard ATM ripoff. Most clubs have an ATM machine inside and usually charge $10 for each transaction, which is often limited to $100. I decided this was really stupid. Let me explain.

The main goal of a strip club is to get you to spend as much money as possible, so you get a cover charge, high drink prices, VIP rooms which we gladly pay for the privilege of spending even more to have a sweet thing spend time with us (often on our lap). Therefore discouraging patrons from replenishing their cash supply at the ATM by the high fees seems unwise. They should be encouraging us to hit the ATM! I proposed maybe a coupon for a free lapdance to anyone showing an ATM receipt for more than $100, but rethought the economics of that. How about a free beer, drink or similar.

I am certain many more guys would be hitting the ATM if not for the fee and verified this with a few dancers who said they felt they lost a lot of money because guys ran out and refused to use the ATM. So, if a club gets say $5 for every $20 or $25 lapdance, they would make $20 or $25 if a customer spent another $100 on lapdances, more if some of that went to the over priced drinks. Recognizing they would make this on top of the $10 fee anyway, what makes this more lucrative is if a larger number of customers are using the ATM without the fee. One of the smarter dancers I talked to got the idea to offer a free bucket of beer to guys to use the ATM herself, as she saw the benefit.