Price Wars, The Bottom Line
Friday, September 21, 2012 12:00 AM
In today's ever competitive marketplace, it is true that the customer is indeed king. The market is flooded with images that lure consumers with BUY NOW with NO MONEY DOWN, NO INTEREST FOR 6 MONTHS, or signs for GOING OUT OF BUSINESS sales.
With all these gimmicks, business owners still have to find ways to stay competitive while still making a profit. With that being said, the same applies for dancers.
Recently, despite the 'hype' that the economy has been improving I have noticed that due to pressure from consumer demand for cut rate dances that consumers are now 'dance shopping' for the highest mileage for the lowest dollar.
In terms of a business model, this may work for some for the short term, however over the course of time there are many implications that may result.
This now becomes the benchmark in which regulars measure output and quality of dances from one dancer to the next. What makes this difficult in the marketplace is now the ante is being upped for the next or future visit. Furthermore, dancers themselves are no longer treated like individuals. They are now treated as if they are commodities that can be traded against one another for the 'next thrill'.
Out the door goes pre-exisiting relationships with preferred dancers; all in the name of thrill seeking behavior. No longer do rapports solidified made or friendships matter. It's all about the thrill of the hunt for these bargain hounds. What's more is if YOU think that you have gone above and beyond to provide service to such individuals, THINK AGAIN. Their allegiance is only to the next best thrill around the corner that can be negotiated for the best price!
So, in this tough marketplace to those of you girls who have pre-set prices, I say stick to your guns! Rock on! Your next best customer might just be around the corner. There is no shadow of a doubt of my mind that you just might break new ground.
Happy Lapping!
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