What a prime example of what happens when club management doesn't know its ass from its elbow. They had every advantage that one could imagine, including:
- They were are in one of the fastest growing cities in the country;
- They opened right as the local economic boom kicked in.
- They were practically right next to a major highway entrance/exit.
- They were the closest strip club to St. Johns County, now the most affluent county in FL
- They had a couple of dozen business travel hotels within a 2 mile radius and some walking distance.
- They were the closest club to St. Augustine, which handles mega tourist traffic each year.
- Included in the tourist traffic above is the World Golf Hall of Fame and a PGA golf course, where various events were held around the year at the Renaissance Resort. Can anyone say tons of affluent men traveling by themselves or in groups of guys?
So how could they have fucked this up? For starters, by not marketing their existence at all. How in the world did this club not introduce itself to people like the bartenders at the 19th hole of that PGA golf course or certain staff at the local hotels and resorts? How did they not strike any type of understanding with local livery drivers bringing bored affluent tourists north from St. Augustine to play? It truly boggles the mind.
Even worse though, when these guys found the place randomly there was little to no suitable talent. This was in large part due to the employees who were running this clusterfuck day to day. A lot of girls came through, but few stayed. As one girl told me, every male employee their had his hand in her pocket and they were treated poorly, which doesn't fly in a market with several other friendly clubs in the area.
Then its final fatal mistake was the decision to re-position itself as an urban club. It was a desperation move driven by the fact that they were having a much easier time retaining black girls. So rather than try to figure out why that was, they took the path of least resistance, jacked up their drink prices and geared themselves as a night time party club. Needless to say, that wasn't a smart play if the goal was to scoop up St. Johns residential or St. Augustine tourist money given the demographics involved.
So now its closed and a wonderful opportunity was pissed away.

