This thought experiment keeps floating around : If you are given a choice between eating pizza every night or never eating pizza again , what do you choose? The logical answer is to never eat pizza again, because you have more than 600 million dishes other than pizza most of which you haven't even tried (and never will).
However ask this differently and the answer from people will be different. Q: Do you believe in marriage/ monogamy?
Q: Would you never go to your favorite club or you can go to only your favorite club every night?
You are pledging loyalty to a product/person/experience. You are tired of experimentation or you are satisfied with the optimum solution.


I actually had to sit here and think about this for awhile. Pizza. I love pizza, but don't eat it as much as I like because it's a ton of calories and I feel like shit after eating it. But man do I love it when I am in the process of eating it.
I would never eat pizza again, UNLESS I could eat as much of it as I want and not get fat and feel like I ate a ball of dough afterwards. I mean, there's breakfast pizza, pizza with seafood on it, taco pizza, buffalo chicken pizza...
I can't answer the marriage / monogamy one.
I would never go to my favorite club again to be able to experience others. After all over the past 15 years my 'favorite' club has changed between 4 different clubs, none of which were close to my home. Now, if I could have the Flight Club within 30 minutes of my home, then I would vow to never go to another club again.