As I predicted some months back, those who bought this dogshit stock north of $10, and continued to hold it, are no doubt sorry that they did. Every other stock in the country, outside of energy stocks, have surged over these many months, but RICK is headed right back for the toilet. Why you ask? Because their senior management is a bunch of fucking children more interested in playing with new toys than in growing shareholder value.
I hate to say I told you so when I questioned why the fuck they started trying to branch out into low margin restaurants, or spent millions on air space over an uber tiny (and pretty shitty) club in NYC, or why they needed 3 planes, or...anyway, you get the picture. But now they are blowing money that they don't have on an energy drink business that they cannot hope to understand. Where the fuck is their piss poor excuse for a Board of Directors? Why is this management team still in place, able to fuck up what should be a cash cow, by taking on unmanageable debt to pay for things that they should not be buying?
Anyway, here's one cute article on the matter, but others abound if you are looking for something more authoritative than some mutt on Seeking Alpha: seekingalpha.com

I agree it's a shitty stock with shitty management who care more about using the company for personal enjoyment than shareholder value. There was a time in my life I assumed "vice" stocks were fundamentally undervalued and owned RICK, and I lost a bit of my fun money portfolio in the process (while making enough back on cigarettes to make up for it; one of the few vice stocks that does legitimately make money).