Their viewership has declined. How badly ?
■ According to Wikipedia, the population of prostitutes in the U.S. (approximately one million) is larger than the population of CNN viewers.
■ One survey suggests there could be twice as many witches and pagans in the United States (1 to 1.5 million) than there are CNN viewers.
■ More households keep chickens and other poultry birds as pets (1,020,000) than tune in to CNN’s primetime shows, according to a survey from the American Veterinary Medical Association.


CNN is in a weird spot as they are rarely watched for day to.day news but when a national election or big news event happens it is still the #1 news source. Despite conservative cries to the contrary, CNN is fairly moderate which ends up making it boring to everyone.