How Jennifer Lopez's infamous 2000 Grammys dress inspired Google image search

avatar for samsung1
samsung1
Ohio
It was the year 2000 — seven years before anyone had even heard of Kim Kardashian or before Beyoncé walked red carpets nearly nude.

Up until this point, red carpets were fairly tame, fully-clothed affairs.

That is, until Jennifer Lopez arrived to the 2000 Grammys in that now infamous green Versace gown with a neckline that plunged down to her naval and was held together simply by fashion tape.

And before Kim Kardashian self-admittedly "broke the internet" with her bare-bottom photos, J.Lo's dress really did.

In an essay published in January on Project Syndicate, Eric Schmidt, executive chairman of Google, writes: "At the time, it was the most popular search query we had ever seen. But we had no surefire way of getting users exactly what they wanted: J.Lo wearing that dress."

As a result, Schmidt says, "Google Image Search was born."

Schmidt further explained how Google expanded from just text to images:

Our co-founders Larry Page and Sergey Brin – like all other successful inventors – kept iterating. They started with images. After all, people wanted more than just text. This first became apparent after the 2000 Grammy Awards, where Jennifer Lopez wore a green dress that, well, caught the world’s attention.

E! News recently asked Lopez if she knew she inspired the photo-based search tool, to which she responded, "I heard that, who knew?!"

But Lopez has yet to receive any compensation for her contribution. "I'm a little bit upset about it," she joked. "I'm sure Versace's in on it as well."

When asked whether or not she wished she had gotten something from it, she teased, "Just a small part of it... a truck full of money."

Today, Google has thousands of options when looking for J.Lo's Grammys dress.

5 comments

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avatar for whodey
whodey
10 years ago
I remember that dress well
avatar for mroo
mroo
10 years ago
It totally had nothing to do with them trying to take ad revenue away from TinEye, they totally invented it, just like the haptic sensing "smartphone", Linux, and maps. That's some fine revisionism there, Tex. It'd make Budwiser Joe Goebbels and wee Billy O'Reilly proud.
avatar for gSteph
gSteph
3 years ago
That was a pretty green 😍
avatar for san_jose_guy
san_jose_guy
3 years ago
That was a very clever design. And there have been lots of zero uplift deep plunge styles inspire by it!

SJG
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