The CES starts Monday. LG is set to roll out a 55" OLED TV for a rumored $10k. Why $10k? It's new technology: 4 mm thick and flexible. Supposedly OLEDs will be like mats which can be rolled up and carried pretty easy.
Also while surfing OLED, I came across this: lvrj.com
"Why $10k?"
Apparently that's what they think the Market will bear.