Juice's new ride

The $325,000 Rolls-Royce Cullinan has arrived and it's the ultimate luxury SUV

* The Rolls-Royce Cullinan SUV made its world debut on Thursday.

* The Cullinan, named after the largest diamond ever discovered, is the first SUV in the brand's century-long history.

* The Cullinan will be built on Rolls-Royce's new Architecture of Luxury aluminum platform.

* Under the hood is a 6.75 liter, 563 horsepower, twin-turbocharged V12 that can power the Cullinan up to a top speed of 155 mph.

* The new Rolls-Royce Cullinan starts at $325,000


On Thursday, the Rolls-Royce officially unveiled the first SUV in the company's 114-year history. Dubbed the Cullinan, after the largest diamond ever discovered, the new Rolls-Royce off-roader makes its debut three years after the company announced its intentions to build a "high-bodied car."

"Today we are setting a new standard by creating a new class of motoring and motor car for customers who are well-connected, highly mobile and have a global perspective," Rolls-Royce chairman Peter Schwarzenbauer said in a statement. "Their sense of adventure and daring demands a 'go-anywhere in ultimate luxury' motor car that will both take them to, and meet them at, the pinnacle of life. Cullinan is that motor-car."

Over the past decade, global demand for crossovers and SUVs have skyrocketed while the market for traditional sedans has contracted. This change in demand has been felt across the industry with traditional sports and luxury brands like Jaguar, Porsche, Maserati, and Alfa Romeo going all-in on SUVs.

In 2016, Bentley became the first ultra-premium brand to launch an SUV with the hot-selling Bentayga. Lamborghini followed suit in 2017 with the introduction of the 190 mph Urus SUV. Now, Rolls-Royce is on board as well.


Over the past three years, Rolls-Royce has kept the world updated on the development of its first SUV. The company showed off its first mule in 2015, followed by a sneak peek at a prototype in 2016.

Now, we get to see the finished product. Here's a closer look at the new Rolls-Royce Cullinan SUV.

http://www.businessinsider.com/rolls-roy…