Surprisingly Good!
I have visited this club many times over the years, but not since 2012. I had the opportunity to do so last week passing through Roanoke and since it is the ONLY nude club in VA I wanted to check out the changes since NC owners took over not that long ago. Treasure has been and remains a "membership" club (part of the reason they can remain nude when everywhere else in VA has had to go the pasties-and-g-sting route).
Had to buy a new membership for $25 good for a year (I think) - cover with membership is $10 thereafter each visit. The joint is completely alcohol-free (no beer or BYOB), but one can make frequent trips out to one's vehicle to partake in libations (not so bad in nice weather, but a real pain in the ass when the weather is cold or crappy). I would be careful, however, in that Roanoke's finest have a nasty habit of camping out nearby and watching the parking lot (you won't see them unless you know where to look, but trust me they are there, just waiting . . . and watching). You have been warned.
Inside the place has the feel of a 'locals-only' establishment, but I think that's because the club is a bit off the beaten track on the southside part of town where not too many out-of-towners venture. The club is easy to find, being only a short way off of I-581 which is the main corridor through Roanoke (anything with an address is easy to find now with navigation, so that's a no-brainer). The area is not at all dicey, so personal safety is not an issue.
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