tuscl

Don't give you cell number to the club either.

shadowcat
Atlanta suburb
Love them or hate them, strip joints have a timeless allure – but that didn't stop one club from adopting a new strategy to lure men inside.

“It was harassment, it was constantly, every single day for awhile, sometimes more than once a day,” Bret Lusskin said.

He is talking about spam text messages he says he got from Tootsie's Cabaret in Miami Gardens.


“There's no way to stop it, you just start getting text messages every single day and what are you gonna do?” Lusskin asked. “Something has to be done, and clearly they just unrepentantly took advantage of people that night, they never told anybody that it was a marketing ploy.”

Lusskin is the lead plaintiff in a class-action lawsuit filed against the club's parent company, alleging that Tootsie's “surreptitiously obtained” dozens of cell phone numbers from patrons by holding a contest. The winner received a Rolex. Participants just had to fill out a form and include their cell number.

“We allege that they advertised the watch in order to lure people into providing their cell phone numbers,” said attorney Scott Owens, who filed the suit.

Within days, Lusskin said, he started receiving the text ads. Over more than a year, he got more than 280 in all.

“I didn't win anything, all I did was get freaking hundreds of text messages,” he said. “I would not have signed if it had told me that I was going to be getting bombarded by text message solicitations from them.”

The lawsuit alleges that what Tootsie's did violates federal law, specifically the Telephone Consumer Protection Act, which stipulates a $500 fine for every violation.

“With the 280 messages times a hundred people times $500 per message, you're talking in excess of $10 million for this class action lawsuit,” Owens said.

Tootsie's refused to comment on the issue. The club's lawyer told NBC 6 it is company policy never to comment on pending litigation.

His court filings make clear that he does not think the suit has any merit. In them, he writes repeatedly that the defendants deny the allegations.

NBC 6 had no luck trying to bring a camera anywhere near the club, even while standing on public property nearby.

“Uh, you can't point it at the front door, guys,” said a man in a suit who walked up to NBC 6's team. He stood in front of the camera to block the shot.

If you text, there is a good chance you have received text spam, such as the junk cars message that is currently going around.

Priscilla Perez says her 12-year-old son got a text from Tootsie's.

“I got mad, actually, and I felt like he was being violated,” she said. “How do you send him this message, 12 years old, come to Tootsie's?”

Owens says if you get a junk text, do not respond to it. Instead, save it for evidence, and call the Federal Communications Commission to report it.

Lusskin said his texts from Tootsie's stopped only after he sued the club.

“As we've seen in this case, it can get out of control, so someone has to stand against that tide before it turns into email spam, where it just proliferates to the point that text messaging is just useless,” he said.

9 comments

  • Alucard
    13 years ago
    Just delete them.
  • rh48hr
    13 years ago
    It's bad news if the wife see it.
  • deogol
    13 years ago
    By entering the contest they confirmed a business relationship with Tootsies. I don't think they have a chance in hell of winning their suit by that argument.

    However, the constant bombardment - maybe. Especially if they are burning up people's message counts that the recipient would have to pay for. Then it might be a form of harassment - but that would certainly be new ground. After all, commercials are shown repeatedly over and over more than once a day.

    Tootsies certainly blew it with over messaging though. People might have put up with once a week or a month - but not every day! They will never be able to use that form of advertising again.
  • rh48hr
    13 years ago
    Should have read "sees" it. But it is also another reason to use Google Voice. He could have blocked the number.
  • gatorfan
    13 years ago
    Don't give your cell # to strangers either
  • georgmicrodong
    13 years ago
    If the club had anything in their promotional materials about "we may send stuff to your phone", then the suitors are likely out of luck. It sounds like they may not have done that, but we're only hearing one side of it right now.
  • Ermita_Nights
    13 years ago
    "By entering the contest they confirmed a business relationship with Tootsies."

    Yes, but Telephone Consumer Protection Act says Tootsies has to stop sending texts when the business relationship ends. In this case I'm not sure when that would be but I would think when the contest ends.

    I had to look this up once. A phone company I had service from wouldn't stop making spam marketing calls to me, and said they didn't have to stop because of our existing business relationship. I had to cancel service from them, even though I was otherwise happy, to get the calls to stop.
  • bang69
    13 years ago
    I agree with rh48hr
  • Tiredtraveler
    13 years ago
    Carry a burn phone for clubbing only that way you can just let it lapse if you have a problem. They cost less than a couple of lappers.
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